LibGuides: BNMK 321 Introduction to Marketing: Home

Marketing Scholarly Journals

Other Scholarly Journals

Web Resources

Glassdoor
Search jobs, salary information, company reviews, interview questions
Google Scholar
Search for scholarly literature across disciplines
Indeed
Search jobs, post resumes, research companies
Nielson
Reports and data on market shares, consumer lifestyles and media trends
North American Industry Classification System
Standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. NAICS codes are assigned by different research firms and therefore each company may have different codes in different databases.
Payscale
Compensation data
Pew Research Center
Public opinion polling, demographic research, content analysis, and other data-driven social science research
Think With Google
Articles and reports with data and analysis on consumer behaviors
U.S. Census Bureau
Data about people and the economy in the United States

Library Databases

ABI/INFORM This link opens in a new window Includes important full-text journals and much sought-after titles from the business press, as well as key trade publications, dissertations, conference proceedings, and market reports.
Business Market Research Collection This link opens in a new window Contains company, industry, economic and geopolitical market research from three sources, including Hoover's Company Profiles, OxResearch from Oxford Analystica, and Snapshots.
Business: OneFile This link opens in a new window Contains full-text coverage of all business disciplines, including accounting, economics, finance, marketing, management & strategy, and business theory & practice. Focus on the activities of companies and industries worldwide through leading business and trade publications, including a selection of international, U.S., and regional news publications. Updated daily.
Business Source Elite This link opens in a new window
Entrepreneurship: Business This link opens in a new window Search this database to learn how to start, finance, or manage your small business. Resources include sample business plans, how-to guides, articles, and websites.
Entrepreneurship: OneFile This link opens in a new window Provides insights, tips, strategies, and success stories for business schools and entrepreneurs.
NetAdvantage This link opens in a new window Current corporation records and industry surveys.
News: OneFile This link opens in a new window Provides access to major U.S. regional, national, and local newspapers, as well as leading titles from around the world. Also includes thousands of images, radio, and TV broadcasts, and transcripts. Allows users to search articles instantly by title, headline, date, author, newspaper section, or other fields.
Statista This link opens in a new window Consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Statistical Abstract of the United States This link opens in a new window Find stats on social, political, and economic conditions of the US.
Wall Street Journal This link opens in a new window Comprehensive coverage back to 1984 from the world's leading financial newspaper.
Wall Street Journal Online [individual membership] This link opens in a new window
Members of the Linfield community may register for free access to articles on the Wall Street Journal website by creating an account using a valid Linfield email address. Registration must be verified annually.

To register for an account, go to: http://wsj.com/Linfield

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