LibGuides: Business: Industry, Company and Consumer Information: Industry/Marketing

Library Databases

ABI/INFORM
Includes important full-text journals and much sought-after titles from the business press, as well as key trade publications, dissertations, conference proceedings, and market reports.
Business Insights: Global
Includes domestic and international companies and associations, including information on corporate hierarchical structures, company financials and earning estimates, and investment reports. Information includes corporate chronologies and company histories, brands and product information, industry and company rankings, market share data, industry overviews, and HR law case digests.
Business Market Research Collection
Contains company, industry, economic and geopolitical market research from three sources, including Hoover's Company Profiles, OxResearch from Oxford Analystica, and Snapshots.
Business Source Elite
Statista
Consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Statistical Abstract of the United States
Find stats on social, political, and economic conditions of the US.

Industry Web Resources:

Census Business Builder - "A suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format."
Census Business and Economy - The Census Bureau produces economic data across the entire economy on a monthly, quarterly, yearly, and five-year basis.
Data.gov - Excellent and growing source for raw data, including 5 pages on data sets on labor and employment.
North American Industry Classification System - Standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. NAICS codes are assigned by different research firms and therefore each company may have different codes in different databases.
Standard Industrial Classification - Older system (doesn't cover industries that emerged after 1987). However, a company must declare its primary SIC in Form S-1 when filing to go public.

Market Web Resources:

Business.gov Market Research Guide - From the Small Business Administration that walks you through the market research process and includes links to government data sources.
Economic Census - Survey of all US businesses conducted every 5 years. (2002, 2007, 2012, etc.).
Gallup - Public opinion polls
GreenBook - GreenBook Directory helps you find marketing research suppliers, facilities, and consultants as well as providers of related services. Browse by market research specialties or locations below to find a vendor that meets your requirements.
Harris Poll - "Tracking the sentiment, behaviors and motivations of American adults since 1963"
Nielsenwire - Reports and data on market shares, consumer lifestyles and media trends.
Think with Google - Articles and reports with data and analysis on consumer behaviors.