LibGuides: JAMS 349 Principles of Advertising: Target Market

Web Resources

American Customer Satisfaction Index
Benchmark by Company, Industry, Sector and brand. Quantitative analysis of the causes and consequences of customer satisfaction.
Bureau of Labor Statistics
Includes the Consumer Expenditure Survey and the American Time Use Survey.
Gallup
Public opinion polls
Harris Poll
"Tracking the sentiment, behaviors and motivations of American adults since 1963"
Nielsenwire
Reports and data on market shares, consumer lifestyles and media trends.
Pew Research Center
Reports and data on U.S. consumer lifestyles.
U.S. Census Data
U.S. Census Bureau site, offering social, demographic, and economic information.
VALS Framework
The Strategic Business Insights typology for categorizing consumers psychographically.

Library Resources

ABI/INFORM This link opens in a new window
Includes important full-text journals and much sought-after titles from the business press, as well as key trade publications, dissertations, conference proceedings, and market reports.
Statista This link opens in a new window
Consolidates statistical data on over 80,000 topics from more than 22,500 sources.

Best Customers by New Strategist Press Editors (Editor)
ISBN: 9781933588179
Publication Date: 2015-07-30
Find out how the American marketplace has been transformed by the Great Recession in the new 11th edition of Best Customers: Demographics of Consumer Demand, with all-important 2013 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2013) the Great Recession, product by product.
Household Spending by New Strategist Press Editors (Editor)
ISBN: 9781933588223
Publication Date: 2015-07-30
Looking for customers? Repositioning your products? Americans are spending money, but only those who are on top of the trends will know who the spenders are. The all-new 20th edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 20th edition is a comparison of spending trends before (2000-06) and after (2006-13) the Great Recession.
Who's Buying by New Strategist Press Editors (Editor)
ISBN: 9781933588360
Publication Date: 2015-07-30
Presents a broad overview of household spending in the year 2013, and a comparison of spending trends before (2000 to 2006) and after (2006 to 2013) the Great Recession. This reference is designed to give researchers insights into consumer spending trends and patterns and how the patterns differ by the following demographic characteristics: age, income, high-income households, age and income, household type, household type and age, region of residence, region and income, selected metropolitan areas, race and Hispanic origin, education, household size, homeowners and renters, number of earners in household, and occupation.