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JAMS 349 Principles of Advertising

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Industry Classifications

Industry classification systems are created to promote data comparability. NAICS (current version) and SIC (older version) are the most widely used in the United States. You can search by classification codes to find information on industries or sectors in many books, databases, and government websites. However, NAICS and SIC focus on broader industry activities and may not have a specific code for niche/emerging industries. Many databases also have their own classification systems.